The Skyscraper Method

by | Mar 25, 2023 | SEO Blog

The Skyscraper Method: A Powerful Blogging Strategy for Content Marketing and SEO 

 

The Skyscraper Method is a popular content marketing and SEO strategy that involves creating high-quality content that is optimized for search engines and shareable on social media platforms. The goal of the Skyscraper Method is to create a better version of the high-performing content that already exists in your niche, which can help attract more traffic, improve your website’s authority, and boost your search engine rankings.

 

Research

The first step in using the Skyscraper Method is to research your topic and identify the highest-performing content in your niche. This will help you understand what works well and what you need to improve upon to create better content. Here are some tips to help you with your research:

  • Identify high-performing content in your niche: Use tools like Buzzsumo or Ahrefs to find the most shared and linked-to content in your niche.
  • Conduct keyword research for your topic: Use tools like Google Keyword Planner or SEMrush to find relevant and high-traffic keywords related to your topic.
  • Analyze competitor content: Look at your competitor’s content and see how you can improve upon it. Identify gaps in their content and aim to fill them with your own content.

There are several tools now that are great at helping you research your blog topic, or content idea. Here are a few of my favorites.

Frase: https://app.frase.io/

Instantly compile all the information you need to create new SEO content at scale. Generate full-length, optimized content briefs in 6 seconds. Content Audits. SEO Optimization. Free Sandbox. Automate Research. Topic Gap Analysis. Generate Outlines.

Scalenut: https://app.scalenut.com/

Content Research & Writing is an absolute necessity for any business. Now, with this tool, you can easily scale up your content research game without needing to invest more time and money. Rank up your SEO and Content using the SEO Assistant & AI Copywriter.

Each of these tools is great at helping you do your research. The time you save when researching your content will save you a small fortune. I do deep research even when I am comfortable with a topic or subject. I used to spend hours doing research now i complete better research in 10–15 minutes, thanks to both of these tools. (I run them side by side).

Creation

Once you’ve completed your research, it’s time to start creating your own content. Here are some tips to help you create high-quality content that outperforms the competition:

  • Develop a better version of the high-performing content: Use the information you gathered during your research to create a better version of the high-performing content. This could include adding more detail, using more visual aids, or improving the formatting of the content.
  • Optimize your content for SEO: Use your keyword research to optimize your content for search engines. Include your target keywords in your title, meta description, header tags, and throughout your content.
  • Use eye-catching visuals and formatting: Use images, videos, infographics, and other visual aids to make your content more engaging and shareable. Use formatting techniques like subheadings, bullet points, and bold/italicized text to make your content easy to read.

Promotion

After you’ve created your high-quality content, it’s time to promote it to your audience. Here are some tips for promoting your content and building backlinks:

  • Share your content on social media platforms: Share your content on your social media profiles and pages to increase visibility and engagement.
  • Reach out to relevant websites for backlinks: Use tools like Ahrefs or Moz to find websites in your niche that link to your competitor’s content. Reach out to them and ask them to link to your content.
  • Utilize email marketing to promote your content: Send an email blast to your email list promoting your content and asking them to share it with their followers.

The Skyscraper Method is a powerful blogging strategy for content marketing and SEO. By creating high-quality, optimized, and shareable content that outperforms the competition, you can attract more traffic, improve your website’s authority, and boost your search engine rankings. Remember to conduct thorough research, create engaging content, and promote your content effectively to reap the benefits of the Skyscraper Method.

Do you want the best content for your business? 

We have limited spots available for content creation. Reach out if you need help before we have to pause new clients. In 2022, we paused accepting new clients twice because we had to train new staff. All of our content is created in house, and reviewed by our founder and best-selling author Harry Warrick.